乏 眨 泛

乏 LACKING, DEFICIENT

眨  Wink, Blink

泛 pan-, flood, float 

Fá zhǎ fàn 

 

4ps 

https://www.damienelsing.com/4p-simple-copywriting-formula/ 

promise picture proof pitch 

 

Attention, Interest, Desire and Action AIDA

 https://www.siegemedia.com/creation/aida-model